Alexandra Upton is currently a Conversion Rate Optimization Strategist at Acadia.io.

Her work involves blending user experience (UX) with analytics as well as collaborating with search engine optimization (SEO), paid media, and content & creative partners to test across SMB’s online presence.

Field Notes on CRO:

Conversion Rate Optimization is the art and science of increasing the percentage of website visitors who take a desired action, like making a purchase, signing up for a newsletter, or filling out a form.

It uses a data-driven approach and customer behavior profiles to create subtle nudges that can guide users toward pre-determined decisions.